3.7
Économie et commerce
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.
© 2017 Ascent Audio (Livre audio ): 9781469067056
Date de sortie
Livre audio : 1 juin 2017
Mots-clés
3.7
Économie et commerce
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.
© 2017 Ascent Audio (Livre audio ): 9781469067056
Date de sortie
Livre audio : 1 juin 2017
Mots-clés
Entrez dans un monde infini d'histoires
Note globale basée sur les notes 3
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