Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience Micah Solomon
Écouter et lire
Entrez dans un monde infini d'histoires
- Lire et écouter autant que vous le voulez
- Plus d'un million de titres
- Titres exclusifs + créations originales Storytel
- 14 jours d'essai gratuit, puis 9,99 € par mois
- Annulation facile à tout moment
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- De
- Avec :
- Éditeur
- 2 évaluations
4
- Durée
- 9h 26min
- Langue
- Anglais
- Format
- Catégorie
Documents et essais
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
© 2015 Ascent Audio (Livre audio): 9781469033358
Date de publication
Livre audio : 1 août 2015
Mots-clés
D'autres ont également apprécié ...
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston
- Exponential: Transform Your Brand by Empowering Instead of Interrupting Jeff Rosenblum
- The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
- Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
- People Powered: How Communities Can Supercharge Your Business, Brand, and Teams Jono Bacon
- The Conscience Economy: How a Mass Movement for Good Is Great for Business Steven Overman
- The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price
- Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
- Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
- What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
- The Little Big Things: 163 Ways to Pursue EXCELLENCE Thomas J. Peters
- Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration David Nour
- Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
- Persuadable: How Great Leaders Change Their Minds to Change The World Al Pittampalli
- Prove It: Exactly How Modern Marketers Earn Trust Phil M Jones
- Ditch The Pitch: The Art of Improvised Persuasion Steve Yastrow
- Who Do You Want Your Customers to Become Michael Schrage
- Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
- Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff Joel Peterson
- Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions Andy Paul
- The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
- World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
- Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes
- Advice That Sticks: How To Give Financial Advice That People Will Follow Moira Somers
- The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
- Creative Directions: Mastering the Transition from Talent to Leader Jason Sperling
- Breaking Out: How to Build Influence in a World of Competing Ideas John Butman
- The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
- A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
- Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads William Miller
- The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure Ken Blanchard
- Derailed: Five Lessons Learned from Catastrophic Failures of Leadership Tim Irwin
- The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions Noah Fleming
- The Human Cloud: How Today's Changemakers Use Artificial Intelligence and the Freelance Economy to Transform Work Matthew Mottola
- Changing the Game: The Playbook for Leading Business Transformation Graham Christie
- Reinvent Your Business Model: How to Seize the White Space for Transformative Growth Mark W. Johnson
- Talent, Strategy, Risk: How Investors and Boards Are Redefining TSR Ram Charan
- The Multiplier Model: How Systems Can Create Exponential Business Growth Mark Siebert
- Advanced Consulting: Earning Trust at the Highest Level Bill Pasmore
- High-Impact Human Capital Strategy: Addressing the 12 Major Challenges Today's Organizations Face Jack Phillips
- The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work Chris Shipley
- The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution Dane Jensen
- Win from Within: Build Organizational Culture for Competitive Advantage James Heskett
- Mastering the Hire: 12 Strategies to Improve Your Odds of Finding the Best Hire Chaka Booker
- La femme de ménage - Tome 1 Freida McFadden
4.3 - La femme de ménage voit tout - Tome 3 Freida McFadden3.4
- La psy: Elle connaît tous vos secrets, découvrez les siens ... Freida McFadden4.7
- Les Secrets de la femme de ménage - Tome 2 - Prix Babelio 2024 Polar et Thriller Freida McFadden4.8
- La Prof Freida McFadden4.4
- La femme de ménage se marie - Tome 4: Une nouvelle de Freida McFadden Freida McFadden2.3
- Le Mur invisible Haushofer Marlen4.7
- Harry Potter et l’Ordre du Phénix J.K. Rowling5
- Captive 2 Sarah Rivens4.5
- Harry Potter et la Coupe de Feu J.K. Rowling4.7
- Lakestone, tome 1 Sarah Rivens5
- Harry Potter et le Prince de Sang-Mêlé J.K. Rowling5
- Steamy : Arthur, qui est moche Joy Majdalani4.8
- Le couple d'à côté Shari Lapena3.6
- Captive Sarah Rivens3.3
L’offre Storytel :
Accès à la bibliothèque complète
Mode enfant
Annulez à tout moment
15 heures
Pour accompagner vos loisirs
30 jours gratuits
1 compte
15 heures/mois
30 heures
Pour vos trajets quotidiens
30 jours gratuits
1 compte
30 heures/mois
45 heures
Pour écouter tous les jours
30 jours gratuits
1 compte
45 heures/mois
Liens utiles
Langue et région
Français
France
