Africa's Goldmine: A Guide to Winning Customers in its Unstructured Market

"Africa's Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results."

- Patricio Rojas Errazuriz, Professor at ESE Business School, Chile

"A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win." Idorenyen Enang, President & Chairman of Council, NIMN

"It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way."

-Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya

"A structured approach for brands to tackle an unstructured market. Uzo manages to combine practical, down-to-earth advice with ambitious, aspirational goals for brands who want to succeed in the most promising continent in the world."

Inigo Gallo, Marketing Professor, IESE Business School, Barcelona

"Africa's Goldmine is a must read for everyone who wants to understand markets and consumer behavior in Africa. Uchenna Uzo brings out new insights and defies myths that are relevant for business and everyone who has a desire to really understand Africa." Johanna Mair, Professor of Organization, Strategy & Leadership, Hertie School, Academic Editor, Stanford Social Innovation Review

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Audiobook: 10 September 2023