Dengarkan dan baca

Masuki dunia cerita tanpa batas

  • Baca dan dengarkan sebanyak yang Anda mau
  • Lebih dari 1 juta judul
  • Judul eksklusif + Storytel Original
  • Uji coba gratis 14 hari, lalu €9,99/bulan
  • Mudah untuk membatalkan kapan saja
Coba gratis
Details page - Device banner - 894x1036

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

44 Peringkat

4.4

Durasi
3H 31menit
Bahasa
Inggris
Format
Kategori

Ekonomi & Bisnis

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:

- The Five Components of Effective Positioning

- How to instantly connect an audience to your offering’s value

- How to choose the best market for your products

- How to use three distinct styles of positioning to your advantage

- How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

© 2021 Ambient Press (Buku audio ): 9781774400012

Tanggal rilis

Buku audio : 10 April 2021

Tag

    Yang lain juga menikmati...

    Selalu dengan Storytel

    • Lebih dari 900.000 judul

    • Mode Anak (lingkungan aman untuk anak)

    • Unduh buku untuk akses offline

    • Batalkan kapan saja

    Terpopuler

    Premium

    Bagi yang ingin mendengarkan dan membaca tanpa batas.

    Rp39000 /bulan
    7 hari gratis
    • 1 akun

    • Akses Tanpa Batas

    • Akses bulanan tanpa batas

    • Batalkan kapan saja

    • Judul dalam bahasa Inggris dan Indonesia

    Coba sekarang

    Premium 6 bulan

    Bagi yang ingin mendengarkan dan membaca tanpa batas

    Rp189000 /6 bulan
    7 hari gratis
    Hemat 19%
    • 1 akun

    • Akses Tanpa Batas

    • Akses bulanan tanpa batas

    • Batalkan kapan saja

    • Judul dalam bahasa Inggris dan Indonesia

    Coba sekarang

    Local

    Bagi yang hanya ingin mendengarkan dan membaca dalam bahasa lokal.

    Rp19900 /bulan
    7 hari gratis
    • 1 akun

    • Akses Tanpa Batas

    • Akses tidak terbatas

    • Batalkan kapan saja

    • Judul dalam bahasa Indonesia

    Coba sekarang

    Local 6 bulan

    Bagi yang hanya ingin mendengarkan dan membaca dalam bahasa lokal.

    Rp89000 /6 bulan
    7 hari gratis
    Hemat 25%
    • 1 akun

    • Akses Tanpa Batas

    • Akses tidak terbatas

    • Batalkan kapan saja

    • Judul dalam bahasa Indonesia

    Coba sekarang