Summary of James W. Williams's How to Make People Do What You Want

Please note: This is a companion version & not the original book. Book Preview:

#1 I was a shy kid in college, and I was heartbroken when my idea was rejected. The most charismatic guy in the group shared his idea of a sports day, and the group ran with it. We didn’t do too badly with the final result, but I was left with something far more powerful.

#2 The ability to communicate effectively is a skill that’s developed over time. It’s not something that we just have. It’s a skill that’s honed through years of practice.

#3 Persuasion is the means by which you’ll achieve your goals. It’s not just about getting what you want and having things your way, although you could look at it that way if you wish. Persuasion is about being in control of the messages you’re sending and showing up in the world the way you want to, not just showing your face to the world and hoping for the best.

#4 It's not about the message you're sending, but how you're delivering it that matters. In the real world, anyone can sell you anything or influence you into believing anything. It's all about how it's presented.

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