Working with Dinosaurs: How to Lead Technological Evolution from the C-Suite

You already know what happens when dinosaurs and meteoric change come together.

Rapid change also impacts the digital world, and the choice for leaders is transformation or extinction. But adaptation can be challenging. Human teams and managers tend to resist change, and it takes effort and ingenuity to convince them to grow.

In Working with Dinosaurs, Marcus East, a leader in the digital technology industry for over two decades, shows other top executives how to disrupt outdated systems and mindsets and embrace new tech worlds like cloud computing and AI, so they can become next generation leaders of digital and tech transformation.

Ditching the dinosaurs means more than switching out old software and skills. It means re-envisioning the structure of an organization. It means creatively changing roles, capabilities, and culture. It means inspiring teams to move forward.

Digital transformation is here. Evolve to lead it.

© 2025 Wren House Press (Audiobook): 9781967115150

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Audiobook: 30 Oktober 2025