EP 06 - Why is Everyone Buying IPhones in India?

Welcome to "Tech Talk with Harshit." In today's episode, we explore the surge in iPhone purchases in India. From Apple's history to its strategic moves in the Indian market, we uncover the factors behind this trend. With a 48% sales increase in FY23 and a shift from a status symbol to a high-performance device, we discuss how Apple's focus on price, availability, and competition, along with local manufacturing, has made iPhones more accessible. From Flipkart sales to strategic advertising, Apple's approach has proven successful in capturing the Indian market, fostering healthy competition, and providing consumers with competitive prices. Share your thoughts in the comments, and stay tuned for more on Audio Pitara. Thank you for listening!

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