HBR's 10 Must Reads on Strategy, Updated and Expanded (featuring "The Five Competitive Forces That Shape Strategy" by Michael E. Porter)W. Chan Kim
Roger L. Martin
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ספרים מאת Roger L. Martin
- Playing to Win, Expanded with Bonus HBR Articles: How Strategy Really WorksRoger L. Martin
- HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Harvard Business Review
- HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)Harvard Business Review
- A New Way to Think: Your Guide to Superior Management EffectivenessRoger L. Martin
- Jugar para ganarRoger L. Martin
- Getting Beyond Better: How Social Entrepreneurship WorksRoger L. Martin
- Creating Great Choices: A Leader's Guide to Integrative ThinkingRoger L. Martin
- Jugar para ganar: Cómo funciona realmente la estrategia de empresaRoger L. Martin
- Getting Beyond Better: How Social Entrepreneurship WorksRoger L. Martin
- Creating Great Choices: A Leader's Guide to Integrative ThinkingRoger L. Martin
- HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)Daniel Kahneman
- When More Is Not Better: Overcoming America's Obsession with Economic EfficiencyRoger L. Martin
- HBR's 10 Must Reads on Organizational Resilience (with bonus article "Organizational Grit" by Thomas H. Lee and Angela L. Duckworth)Gary Hamel
- HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article "Accelerate!" by John P. Kotter)Harvard Business Review
- When More Is Not Better: Overcoming America's Obsession with Economic EfficiencyRoger L. Martin
