The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
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Assemblage: The Art and Science of Brand Transformation
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Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you
• Why perception is the truth and how to shape people’s perceptions • Why we relate to antiheroes, villains, and saviors • How brands can reassure consumers about their past, present, and future • How to leverage data and insights to deliver a personalized, human-centric consumer • experience • How brands can make a positive impact on people, society, and the economy
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
© 2023 Ideapress Publishing (Hljóðbók): 9781646871476
© 2023 Ideapress Publishing (Rafbók): 9781646871278
Útgáfudagur
Hljóðbók: 26 mars 2023
Rafbók: 24 januari 2023
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- Dauðinn einn var vitni Stefán Máni
4.4
- Þar sem hjartað slær Birgitta H. Halldórsdóttir4.2
- Út við svala sjávarströnd Birgitta H. Halldórsdóttir4
- Ég er ekki dáinn Erik Engelv3.8
- Lára missir tönn Birgitta Haukdal4.6
- Ég ætla að djamma þar til ég drepst Ívar Örn Katrínarson4.4
- 17 ástæður til að drepa Unnur Lilja Aradóttir4
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