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Assemblage: The Art and Science of Brand Transformation

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5 Klst. 30 mín.
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enska
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Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

• Why perception is the truth and how to shape people’s perceptions • Why we relate to antiheroes, villains, and saviors • How brands can reassure consumers about their past, present, and future • How to leverage data and insights to deliver a personalized, human-centric consumer • experience • How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

© 2023 Ideapress Publishing (Hljóðbók): 9781646871476
© 2023 Ideapress Publishing (Rafbók): 9781646871278

Útgáfudagur

Hljóðbók: 26 mars 2023
Rafbók: 24 januari 2023

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  1. Vinkonur að eilífu?
    Vinkonur að eilífu? Sarah Morgan
    4.1
  2. Aldrei aldrei
    Aldrei aldrei Colleen Hoover
    3.1
  3. Hildur
    Hildur Satu Rämö
    4.3
  4. Fiðrildaherbergið
    Fiðrildaherbergið Lucinda Riley
    4.4
  5. Svívirt
    Svívirt Torill Thorup
    4.3
  6. Fanginn
    Fanginn Lotta Luxenburg
    4.1
  7. Hvarfið
    Hvarfið Torill Thorup
    4.4
  8. Dóu þá ekki blómin?
    Dóu þá ekki blómin? Guðrún Guðlaugsdóttir
    4.1
  9. Þegar sannleikurinn sefur
    Þegar sannleikurinn sefur Nanna Rögnvaldardóttir
    4.3
  10. Myrká
    Myrká Arnaldur Indriðason
    4.4
  11. Áttunda fórnarlambið
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    4
  12. Bróðir minn í 75 pörtum
    Bróðir minn í 75 pörtum Sebastian Richelsen
    3.8
  13. Bú
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    2.8
  14. Höllin að eilífu
    Höllin að eilífu Sigrún Elíasdóttir
    4.2
  15. Blóðbragð
    Blóðbragð Kolbrún Valbergsdóttir
    4

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