The Real Future of Marketing with Seth Godin

In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.

Get a copy of Seth’s book "This is Strategy" here: https://seths.blog/tis/

TIME-STAMPED SHOW NOTES:

(00:00) - Understanding Modern Marketing Misconceptions (02:52) - The Philosophy of Strategy (05:47) - The Importance of Focus in Marketing (09:04) - Games and Infinite Play in Business (11:57) - Empathy and Its Role in Strategy (14:47) - Navigating Systems in Business (18:05) - The Power of Time in Strategy (21:00) - Generosity and Authenticity in Business (23:50) - The Strategy Behind Book Publishing (29:10) - The Journey of Writing and Its Impact (31:35) - The Birth of Email Marketing (35:48) - The Importance of Focus in Business (39:55) - Understanding Long-Term Games (43:45) - The Transformative Power of AI (48:34) - Education and the Need for Change Agents (49:58) - Mastering the Art of Storytelling (53:50) - The Balance Between Hustle and Patience

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

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