Shift Your ParadigmDionis J. Rodriguez
Winning the Battle for Relevance: Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate: Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate
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Viðskiptabækur
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?”
As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap.
Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
© 2016 Morgan James Publishing (Rafbók): 9781630478223
Útgáfudagur
Rafbók: 17 mars 2016
Merki
Winning the Battle for Relevance: Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate: Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate
- Höfundur
- Útgefandi
- Tungumál
- enska
- Format
- Flokkur
Viðskiptabækur
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?”
As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap.
Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
© 2016 Morgan James Publishing (Rafbók): 9781630478223
Útgáfudagur
Rafbók: 17 mars 2016
Merki
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