AIPIS 141 - Sales Copy with REI Focus with Aaron Hoos

Aaron Hoos is the author of The Sales Funnel Bible, a handbook for business owners to help them start, run, and grow a profitable business.

His work has appeared in numerous periodicals, including The Globe and Mail, Alberta Oil Magazine, Private Capital Magazine, Aspire Magazine, ThinkSales Magazine, McGraw-Hill textbooks, and more. My clients include companies like HP, SAP, Enterprise Rent-A-Car, TD Waterhouse, and more.

Jason Hartman talks with Aaron, a funnel design expert, about good copywrighting and sales funnels.

Key Takeaways:

[5:08] The importance of a headline, and where headlines, unexpectedly, show up today

[11:01] The founders of copywrighting strategy

[15:17] Working through the sales funnel

Websites Mentioned:

http://realestateinvestingcopywriter.com/