#395 How Geniuses and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport

Those on the margins often come to control the center. That maxim ties together the three remarkable people profiled in this episode:

Colin Chapman, known as “the mad scientist of F1”, did more to influence F1 design than any other person in history.

Bernie Ecclestone, known as “Supremo”, Bernie transformed Formula One from a disorganized, rag-tag, chaotic collection of racing teams, into the world’s premier motor racing series. He built the business of F1— and made billions for himself along the way.

Dietrich Mateschitz, founder of Red Bull, bought two Formula One teams and insisted on becoming the sport’s foremost disruptor. Determined to question every standard way of operating, Mateschitz’s unlimited ambition transformed his team of outsiders and mavericks into a dominant force, all while building one of the world’s most valuable private companies.

All three were outsiders. All three thrived on taking risks. All three insisted on doing things their way.

This episode is what I learned from reading The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport by Joshua Robinson and and Johnathan Clegg.

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