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David Senra

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Founders

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. 

So it is very important that you follow David Senra on ⁠Spotify⁠, ⁠Apple Podcasts⁠, ⁠YouTube⁠, or ⁠wherever you're listening to this so you don't miss future episodes⁠.

Nothing is changing with Founders. I will never stop making Founders.

My Conversation with Brad Jacobs

This episode covers the insanely valuable company-building principles of Jensen Huang—and nothing else.

I spent over 40 hours reading (and rereading) this book on Jensen and Nvidia written by Tae Kim 

I then spent several days editing down 30 pages of notes from the book. I deleted everything that was not How Jensen Works. 

List of ideas: 

1. Professor Jensen 

2. The Whiteboard 

3. Complacency Kills

4. Insist on a Flat Organization

5. Public Criticism 

6. Tortured Into Greatness

7. Speed of Light 

8. Extreme In All Things 

9. Top 5 Emails

10. Direct Communication 

11. LUA

12. The Mission is the Boss and Pilot-in-Command 

13. Strategy is Action 

14. Ship The Whole Cow

15. Go To School On Everybody 

16. Create The Market 

17. Choke You With Gold 

18. Highest Priority First 

19. Swarm Your Greatest Opportunity 

Episode sponsors: 

⁠Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. ⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#403 How Jensen Works

I’ve started a new show where I have conversations with the greatest living Founders. The show is called David Senra. It will be on a separate podcast feed from Founders. 

So it is very important that you follow David Senra on Spotify, Apple Podcasts, YouTube, or wherever you're listening to this so you don't miss future episodes.

Nothing is changing with Founders. I will never stop making Founders.

My Conversation with Michael Dell

I didn’t know who Thomas Peterffy was. I was shocked to learn that he is 81 years old, worth $80 billion dollars, and has built his $120 billion company, Interactive Brokers, into one of the most efficient companies in the world. I discovered Peterffy by reading this incredible profile about him. I couldn’t put it down. That’s what this episode is about.

Episode sponsors: 

⁠Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠⁠https://ramp.com⁠⁠⁠⁠ 

Automate compliance, security, and trust with Vanta.⁠ ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠⁠⁠https://www.vanta.com/founders⁠⁠ ⁠⁠⁠

Collateral⁠⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠⁠https://collateral.com

#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything

I started a new show so I can have long-form conversations with the greatest living founders. You can watch on Spotify, Apple Podcasts, YouTube, X, or the web. 

The new show is on a separate feed so don't forget to follow David Senra so you don't miss future episodes. Nothing is changing with Founders. I will never stop making that podcast. 

Thanks for the support!

My conversation with Daniel Ek: Founder of Spotify

This episode is about Bill Gates' obsessive drive and hardcore work ethic. Bill Gates had the rarest entrepreneurial talent—the ability to see the leverage point in a new industry, seize it with relentless intensity, and *will* Microsoft into one of the most successful companies in human history. 

To make this episode I read Bill's new autobiography, Source Code: My Beginnings, and pulled ideas and notes from 4 more books about his singular career:

Hard Drive: Bill Gates and the Making of the Microsoft Empire 

Overdrive: Bill Gates and the Race to Control Cyberspace 

Idea Man: A Memoir by the Cofounder of Microsoft 

In the Company of Giants: Candid Conversations With the Visionaries of the Digital World 

Episode sponsors: 

Ramp⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠https://ramp.com⁠⁠⁠ 

Automate compliance, security, and trust with Vanta. ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠⁠https://www.vanta.com/founders⁠⁠ ⁠

Collateral⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠https://collateral.com

#401 How Bill Gates Works

This episode covers the extreme perseverance and the stubborn genius of James Dyson. 

Dyson has a business philosophy which is very different from anything you might have encountered before. A philosophy which demands difference from what exists and retention of total control. For almost four decades, James Dyson has been building one of the most valuable privately-held companies in the world. A company he owns without shareholders — and one that is centered around an obsession with the quality of the product above all. 

I spent well over 70 hours reading (and rereading) both Against the Odds and Invention: A Life of Learning Through Failure. These books tell the story of the vision of a single man, pursued with dogged determination, that was nothing less than obsession. 

Episode sponsors: 

⁠⁠⁠⁠⁠Ramp⁠⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠⁠https://ramp.com⁠⁠⁠ 

Automate compliance, security, and trust with Vanta. ⁠⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠⁠https://www.vanta.com/founders⁠⁠ 

Collateral⁠ transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to ⁠https://collateral.com

#400 The Stubborn Genius of James Dyson

This episode covers the insanely valuable company-building principles of Elon Musk—and nothing else.

I spent well over 60 hours reading (and rereading) the biography of Elon Musk written by Walter Isaacson. I then spent several days editing down 40 pages of notes from the book. I deleted everything that was not about How Elon Works. 

This episode focuses exclusively on the ideas Elon used to build his companies and his truly singular career. There is no one else like him — living or dead. 

 

Episode sponsors: 

⁠⁠⁠⁠Ramp⁠⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠⁠https://ramp.com⁠⁠ 

Automate compliance, security, and trust with Vanta. ⁠⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
⁠https://www.vanta.com/founders⁠ 

Collateral transforms your complex ideas into compelling narratives. Collateral crafts institutional grade marketing collateral for private equity, private credit, real estate, venture capital, family offices, hedge funds, oil & gas companies, and all kinds of corporations. Storytelling is one of the highest forms of leverage and you should invest heavily in it. You can do that by going to https://collateral.com

#399 How Elon Works

A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and being pushed out of Apple, on his time with Pixar and NeXT, and on his return to the company that started it all. Read the book for free courtesy of The Steve Jobs Archive. 

This episode was originally published April 17, 2023. 

Episode sponsors: 

⁠⁠⁠Ramp⁠⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ ⁠https://ramp.com⁠ 

Automate compliance, security, and trust with Vanta. ⁠Vanta helps you win trust, close deals, and stay secure—faster and with less effort⁠. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
https://www.vanta.com/founders 

Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here.

#398 Steve Jobs In His Own Words (Make Something Wonderful)

Jiro Ono is the greatest living sushi chef. He was kicked out his house when he was 9. He started working in a restaurant so he wouldn't have to sleep under a bridge. He never stopped. Over his 75 year career he rose to the very top of his profession. People travel from all over the world to eat at his restaurant. The meal costs $400 per person and lasts 15 minutes. This episode is what I learned from reading the transcript of the documentary Jiro Dreams of Sushi and is full of ideas you can use in your work. 

Episode sponsors:

⁠⁠⁠Ramp⁠⁠⁠ gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud ⁠⁠⁠by going to Ramp and learning how they can help your business control your costs and save time and money.⁠⁠⁠ https://ramp.com 

Automate compliance, security, and trust with Vanta. Vanta helps you win trust, close deals, and stay secure—faster and with less effort. ⁠⁠⁠Find out how increased security leads to more customers by going to Vanta⁠⁠⁠. Tell them David from Founders sent you and you'll get $1000 off. 
https://www.vanta.com 

Join my free email newsletter to⁠⁠⁠ get my top 10 highlights from every book⁠⁠⁠ https://davidsenra.com

#397 Jiro Ono: Simplicity Is The Ultimate Advantage

What I learned from reading The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders.
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A business is born (0:01)
don't start a business unless you are the first customer (22:49)
what it is like to fall in love with an idea (25:31)
starting a business is like making a movie (27:15)
on slowing down (32:32)
the problem with being able to argue both sides of an idea (37:00)
editing & narrowing your focus (46:51)
ideas in the form of action (51:39)
history doesn't repeat, human nature does (57:00)
the doubts of nascent entrepreneurship (59:51)
Steve Jobs had one speed: Go (1:07:39)
be the customer, not the seller (1:16:21)
Bill finally gets it (1:22:00)

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#52 The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

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