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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the three must-have marketing hires for 2026, why influencer marketing is shifting to micro creators, how data and analytics unlock real ROI, and why digital PR and citations matter in the AI search era. They also explore the rise of the vibe growth marketing manager, the changing expectations for modern marketers, the evolving CMO role, and the underrated power of email as a revenue engine.

KEY TAKEAWAYS

-Micro influencers drive massive ROI

-Data clarity beats bigger budgets

-Email remains the strongest profit lever

CHAPTERS

(0:00) Building a 2026 marketing team

(01:02) Influencer hire essentials

(02:24) Micro influencer ROI

(04:20) Data and analytics hire

(05:59) Digital PR importance

(07:15) Vibe growth marketing manager

(08:40) Skills modern marketers need

(09:50) CMO role evolution

(11:56) Email as revenue engine

(14:34) Enterprise marketing strategy

(15:59) Final marketing lessons

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

These Are the 3 First Marketing Hires You Should Make

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the surge of AI GEO startups, why funding far outpaces ARR, and how services still outperform SaaS. They compare Profound, AirOps, Peak AI, BrightEdge, Moz, and SEMrush while revealing why compounding, ownership, and real relationships matter more than hype. They also discuss bootstrapped billionaires, declining businesses, and the difference between real friends and transactional ones.

Key takeaways:

• AI GEO funding is outpacing proven revenue

• Services outperform pure SaaS long term

• Real relationships drive business success

Chapters:

(00:00) AI GEO startups funding

(02:30) Services vs SaaS scaling

(05:40) Bootstrapped billionaire examples

(14:20) Compounding wealth mindset

(17:30) Real vs transactional friends

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Growth Newsletter: https://levelingup.beehiiv.com/subscribe

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why GEO Startups Are F**ked

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ever wonder which podcasts are worth sponsoring for serious business growth? Neil and Eric discuss how to get a podcast sponsor and generate enterprise leads for your business. They explore the nuances of podcast advertising and b2b lead generation, offering insights into podcast monetization and making money podcasting.

TIMESTAMPS

(00:00) Enterprise leads from podcast sponsorships

(04:47) Awards, judges, and RFP opportunities

(07:16) Single Grain’s AI marketing pitch

(09:05) AI stock analysis fails live

(14:14) Semrush vs Ahrefs vs BrightEdge

𝗔bout the Channel

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer. 

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

If I Wanted Enterprise Leads From Podcasts I’d Sponsor These

To get ad placements on premium websites, go to https://discover.taboola.com/ms

In this episode, Neil and Eric break down why top leaders like Elon Musk, Jeff Bezos, and U.S. generals ban PowerPoint from critical meetings — and what to do instead. They unpack how six-page Amazon-style memos drive deeper thinking, when slides do make sense for all-hands or client presentations, and the hidden cost of lazy bullet-point culture. They also shift into personal branding, key-man risk, burnout, and how founders can scale beyond their own name while still using content to fuel enterprise growth.

TIMESTAMPS

(00:00) Why leaders ban PowerPoint

(01:00) Bezos memos vs slide decks

(03:30) When slides actually make sense

(06:30) Six-page memos and deep work

(14:50) Personal brand, burnout, and scale

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and a Forbes Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES 

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

Why Elon, Bezos and US Generals Ban PowerPoint from Meetings

Hosted by Neil Patel and Eric Siu, this Marketing School episode breaks down why their mindset on influencer marketing flipped, how they use influencer deals to fund rising content costs, and the real numbers behind their content budget. 

Key takeaways:

-Use influencer deals strategically to offset growing content production costs

-Treat your podcast like a B2B media asset and sell sponsorships directly

-LLM SEO will reward real authority, not short term spammy tactics

Chapters:

(00:00) Why our influencer marketing stance changed

(01:00) Using influencer deals to fund content

(02:20) What we really spend on content teams

(05:24) Turning a money losing podcast into profit

(09:51) How marketers game ChatGPT and LLM rankings

(12:10) Our blueprint to fix ChatGPT style algorithms

(18:49) Final thoughts, lessons and next steps

🎙️ Learn More About the Hosts

 Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

 Neil Patel: https://www.youtube.com/@neilpatel

📩 Free Resources

 Ubersuggest: https://www.ubersuggest.com/

 Answer The Public: https://www.answerthepublic.com/

✅ Subscribe for Daily Marketing Insights!

Why Our Thoughts On Influencer Marketing For Ourselves Have Changed

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Neil and Eric break down the real cost of content teams, why agency work often disappoints, and how nearshore talent, data-driven charts, and intimate in-person events can drive far more B2B pipeline than vanity views. They walk through their content economics, research workflow, and event strategy for landing enterprise SEO.

Key takeaways:

Build lean B2B content teams that prioritize revenue, not just reach.

Use data-driven charts and research workflows to attract high-LTV enterprise clients.

Host intimate in-person events to unlock RFPs and multi-million dollar deals.

Chapters:(00:00) Content costs explode to $250k

(02:00) In-house content vs agencies

(04:30) Data charts and research engine

(06:10) Events outranking webinars for revenue

(08:00) Intimate B2B executive hotel events

(11:30) Speaking inside enterprise headquarters

(16:00) Travel grind, jets and demand

(18:40) Enterprise-focused content over vanity views

(22:00) When paid talks don’t convert

(28:30) Paying to speak at the right events

(31:30) Executive programs and franchise deals

(33:20) Find your best marketing channel

Why is Organic Content So Expensive?

Neil and Eric break down personal brand versus corporate brand. They discuss long term relationship building, when to invest during hard cycles, and why strong teams outlast founders. Packed with insights on scaling, branding, and navigating today’s AI-shaped marketing world, this episode offers real operator perspective without the fluff.

Key Takeaways

• Personal brand boosts early growth but limits long term scalability

• Elite executive programs pay off through deep relationships

• Strong teams reduce key man risk and enable real scale

Chapters

(00:00) Personal brand vs corporate brand

(00:22) YPO and EO executive programs

(01:00) MIT EO program learnings

(01:43) Jason Cohen branding insight

(02:30) WP Engine brand vs founder

(03:13) NP Digital brand evolution

(04:07) Investing during downturns

(05:02) AI impact on agencies

(05:31) A16Z media strategy

(06:26) Founder networks and deal flow

(07:21) Can A16Z thrive without founders

(08:00) Building teams that outlast founders

(09:01) Early careers of Andreessen and Horowitz

(10:14) Netscape and Loudcloud history

(10:40) Lessons from top operators

(10:52) Outro

Personal Brand vs Corporate Brand

To get ad placements on premium websites, go to https://discover.taboola.com/ms.

In this episode Neil and Eric dive into the “millionaire vs billionaire mindset” exploring how wealth strategies evolve as fortunes climb, and why billionaires aim for monopoly power and pricing control rather than just accumulation.

Key takeaways:

• Millionaires build, grow and often exit.

• Deca-millionaires (tens of millions) may sell or bank for the next cycle.

• Billionaires find an unfair competitive advantage, build pricing power, and scale forever.

Chapters:

(00:00) Millionaire vs billionaire mindset

(01:00) Single-digit millionaire reactions

(02:00) Deca-millionaire sell mindset

(03:00) Billionaire monopoly strategy

(05:00) Big tech competitive advantages

(07:30) Why compounding beats selling

(09:20) Purpose, identity and building

(11:00) Closing thoughts

1 Millionaire vs Billionaire Mindset

In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional character “Henrik Johansson,” how the account generated millions of impressions in days, and why entertainment-driven content can outperform traditional marketing. They also discuss the viral resurfacing of Peter Thiel’s 2020 email, how economic pressure shapes voter behavior, and what marketers can learn from shifting generational sentiment and online narratives.

Key takeaways

 ● Parody accounts can drive real pipeline through high-engagement storytelling

 ● Viral narratives amplify brand awareness when aligned with product value

 ● Economic sentiment influences content performance and audience behavior

TIMESTAMPS

(00:00) How CompAI used a parody account to get 10M+ impressions

(04:30) Why humor accelerates B2B brand awareness

(08:10) Breaking down Peter Thiel’s resurfaced email

(12:45) Generational economics and shifting voter behavior

(17:20) Marketing lessons from viral political and cultural moments

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS 

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

https://www.youtube.com/@neilpatel

Fictional Character Generates Millions in Pipeline

In this episode, Eric and Neil dive into the battle between profitability and loyalty, why leads fuel growth, and how to innovate without being first. They reveal how to stand out in an AI-saturated landscape using proprietary data, events-driven B2B strategies, and recruiting frameworks that scale revenue.

Key takeaways

 ● Marketing + innovation compound long-term growth

 ● Proprietary data and human stories beat AI content

 ● Role-play hiring and referrals protect your pipeline

TIMESTAMPS

(00:00) Drucker on marketing and innovation

(03:35) Profitability vs. customer loyalty

(06:12) Events-driven B2B growth strategies

(15:03) Proprietary data storytelling

(23:32) Recruiting frameworks that drive revenue

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

LEARN MORE ABOUT THE HOSTS

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

FREE RESOURCES

Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Ubersuggest: https://www.ubersuggest.com/

Answer The Public: https://www.answerthepublic.com/

The Two Main Factors That Drive Business Success

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world.

TIME-STAMPED SHOW NOTES

(00:00) Understanding Google's Ranking Algorithm

(02:58) The Importance of Narrative in Organizations

(06:08) Controlling Corporate Narratives

(09:00) The Power of Storytelling in Business

(11:42) Misinformation and Its Impact on Society

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

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