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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?

Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.

Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:

Hernan Lopez • (Founder, 
Owl & Co • )
James Cridland • (Editor, 
Podnews • & 
Podcast Business Journal • )
Kyle Jelinek • (VP, Client Services, 
Oxford Road • )
Neal Lucey • (EVP, Strategy & Product, 
Oxford Road • )

The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s dig in.

“ Video is definitely the big story for 2025.”

Neal Lucey, (EVP, Strategy & Product, Oxford Road)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2025 in Review: Video Won, Measurement Broke, and 210 Million People Are Listening

As a marketer, you have to guess what will make people act. But what if you could just know?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.

Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let’s dig in…

“[It’s] always easier to work with human nature than against it.”

 - Richard Shotton (Author, Hacking the Human Mind)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E15 - Human Hacks

How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.

Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:

James Cridland • (Editor,
 Podnews • &
 Podcast Business Journal • )
Spencer Semonson • (Media Supervisor,
 Oxford Road • )
Todd Elbrink • (Director of Strategy & Performance,
 Oxford Road • )
Tucker Peleuses • (VP of Strategy & Insights,
 Oxford Road • )

The team is talking: Cheap TV, Video vs. Audio Attention, and Wading Past AI Slop. Let’s dig in.

“How do we make sure that we don't get run over, for those of us that really care about the human connection piece?”

– Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves

How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon’s spots against top-spending podcast ads from Google, ParkWhiz, LG, and Wells Fargo using the Audiolytics™ framework. Which spot will come out on top? 

Stew and Brandon talk The Real You, The 3-4 Rule, Active Listening, and more. Let’s dig in…

“ Make it as much you as you can.”

- Brandon Beville (Producer, Morning Wire)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E14 - This is My Real Voice

Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.

This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:

James Ingrassia • (EVP, Strategy & Insights, 
Oxford Road • )
Shannon Quintana • , (VP, Account Management, 
Oxford Road • )
Stew Redwine • (Executive Creative Director, 
Oxford Road • )

The team is talking: Netflix x Spotify, Thinking Locally, Podcast’s Growth, and more. Let’s dig in.

“ We're in the right space. I think we all just wish there were fewer leashes to hold as you're trying to make sense of all of it.”

- Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix

What happens when you invite AI into the Ad Infinitum hot seat?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Will Juniper’s AI instincts line up with human judgment?

Stew and Juniper talk Tools of the Trade, Having Fun, Painting Audio Pictures and more. Let’s dig in…

“ For people in creative fields, it's about embracing AI as a kind of creative partner. It can help you work faster and open up new possibilities, but the heart and soul of the work will still come from you.”

– Juniper GPT

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum S3E12 - Infinite Prompts

Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.

This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.

At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:

• Justin Fitzpatrick (Head of Performance Marketing, Found) 

• Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)

• Will Flaherty (SVP, Growth, Ro), and

• Giles Martin (EVP, Strategy, Oxford Road)

The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let’s dig in.

“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.” 

-Justin Fitzpatrick (Head of Performance Marketing, Found) 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Brands Aren't Spending That Extra $1B on Podcasts (Yet)

CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.

The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.

This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.

Joining Dan are the data wizards who made it real: 

• Brian Kim (Director of Analytics, Oxford Road) 

• Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)

• Tucker Peleuses (VP of Strategy, Oxford Road)

The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it.

"This is what happened when real companies spent real money. If you want to know which podcasts work, start here."

– Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI

To make an industry better, sometimes you gotta shake things up. 

We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.

Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass.

Joining are some of the fearless leaders who made it happen:

• Bart Roselli (EVP of Media, Oxford Road)

• Courtney O’Connor (Director, Podcast Media, Oxford Road)

• Hilary Shafer (SVP of Podcast & Influencer, Oxford Road)

• Kyle Jelinek (VP of Client Services, Oxford Road), and

• Miranda Romano (SVP of Media, Oxford Road)

The team’s talking: Slow and Steady, Spider-Man’s Wisdom, Staying Humble, and more. Let’s dig in.

“ You need to come in and you need to be ready to listen, you need to be ready to observe, and be ready to admit where maybe we were wrong in the past and that there's a better path forward. With that, I think anything's possible.”

• Dan Granger (CEO & Founder, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Good, The Bad & The Unexpected: How Two Rival Agencies Merged to Reshape Podcasting

This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.

Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way, he’s helped define how ads get sold, how shows get funded, and how podcasting itself gets defined.

In this episode, Lex opens up on what made podcast ads such a “win-win-win” from the start, why early pitches were simply “talk radio…on demand,” and how a listenership of “completionists” continue to set podcasts apart. He even drops an acoustic guitar analogy to explain why the word podcast isn’t going anywhere, no matter how the platforms try to rebrand it.

"Stop apologizing for podcasting being what it is—because it’s clearly working."

—Lex Friedman

The conversation covers: Ad Load Tipping Points, Completionist Behavior, Consolidation and Mega-Deals, and more.

Let’s go.

Watch the conversation on Youtube: https://youtu.be/HjDmqUiBSQg

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing

“If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”

 Pete Birsinger, CEO & Founder of Podscribe

It’s a brand new episode of the Media Roundtable, and we’re going DEEP on data with Podscribe’s Q4 2024 Benchmark report. There’s a treasure trove of insights so we’re sifting, questioning, and transforming them into real action for Chief Audio Officers like you.

Back on the host microphone is Oxford Road founder and CEO Dan Granger, along with fellow Oxford Road luminary Neal Lucey. And we’ve brought back the absolutely best person to break down this report–Pete Birsinger, CEO & Founder of Podscribe. Together we’re talking ad lengths, iOS shakeups, and for all your audio choices, if the juice is worth the squeeze. Let’s dig in.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Now Do This – Breaking Down Podscribe’s Benchmark Report with Pete Birsinger

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