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Martin Kihn

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Paleo Ad Tech

Ramsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More

67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More

66. Daniel Jaye – starting it all with Engage

Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More

65. Adam Singolda – the tabula rasa of Taboola

Greg joined DoubleClick in 1998 as a product manager and gravitated toward Boomerang, later founding the retargeting company EchoTarget. He is GM NA for Aniview.More

64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

63. Jason Fairchild – developing GoTo, OpenX and tvScientific

John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

62. John Nardone – Flashtalking about Modem Media and [x+1]

Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

60. Katrin Ribant – giving us the data on Datorama

Andy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore

59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

Jeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore

58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

A brief explanation of how the DoubleClick ad serving technology worked based on its 1996 patent filingMore

Paleo Pellet: How DoubleClick worked

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