What if advertising was honest? | Sylvester Chauke

What if advertising was honest? | Sylvester Chauke

  • Höfundur
  • Episode
      190
  • Published
      5 feb. 2024
  • Útgefandi
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Episode
190 of 288
Lengd
13Mín.
Tungumál
enska
Gerð
Flokkur
Viðskiptabækur

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with "honest ads" that do right by the planet and encourage people to think twice before buying.

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