Why gender-based marketing is bad for business | Gaby Barrios

Why gender-based marketing is bad for business | Gaby Barrios

  • Höfundur
  • Episode
      59
  • Published
      4 okt. 2021
  • Útgefandi
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0
Episode
59 of 287
Lengd
14Mín.
Tungumál
enska
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Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.

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