How to Sell Expensive Stuff Pt. 1 | Ep 20

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:46) - Sell promise of leads, customers, revenue increase

(1:35) - Successful sales deliver on promises

(3:35) - Address conviction and belief in promise

(5:36) - Sell achievable goal, help prospects believe in ability

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