The New Music Business with Ari Herstand

This Music Publicist Has Upended the Entire PR ModelEnrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!) Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more. 05:52 Welcome / background 10:20 PR model ten years ago, shifting from publications to playlists 15:55 What PR is and what a publicist does 25:21 Evolution of press rates and artist feedback 31:24 Relationship with fashion and music publication Lady Gun 41:58 Pay-to-play PR model 47:03 What is the point of music press right now? 53:21 Purple Bite’s business model 01:05:03 How Purple Bite guarantees placements 01:09:50 What it means to make it in the New Music Business Subscribe to The New Music Business: https://aristake.com/nmb Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://instagram.com/aristake_ TikTok: https://tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Mikel Corrente: Website: http://purplebite.com Instagram: https://instagram.com/mikelcorrente TikTok: https://.tiktok.com/@mikelcorrente Twitter: https://twitter.com/MikelCorrente Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take #MusicPR #MusicPress #MusicMarketing Hosted on Acast. See acast.com/privacy for more information.

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How Merch Companies Help Artists ThriveThis week on the New Music Business podcast, Ari sits down with Tersha Willis, co-founder and CEO of terrible*, a UK-based merch company known for its artist-first approach. With a background in fashion, Tersha brings a fresh and progressive perspective to the merch game. terrible* runs merch for artists of all levels including Japanese Breakfast, The xx, CMAT, King Krule, Fever Ray, and more. She’s been recognized on the AIM Altpower100 Music List and has spoken at events like BBC Introducing, SXSW, and AIM, as well as being featured in outlets including BBC, C4, Wallpaper Magazine, Vox, and MusicAlly for her innovative work in the music merch industry. Tersha and Ari discuss the challenges artists face in turning fan support into income—especially in an era dominated by streaming and large conglomerates taking cuts from merch sales. Tersha explains how terrible*’s unique approach, including a merch operating system, helps artists create sustainable income through high-quality, data-informed campaigns. The conversation also covers the nuances of live versus online sales, the power of pre-orders, and innovative direct-to-fan strategies that can turn merch into a vital piece of an artist’s long-term success. https://www.instagram.com/terriblegrp https://www.instagram.com/tersha_willis/ 03:40 – Introduction: Ari welcomes Tersha Willis. 05:41 – The Digital Landscape: Streaming and social media metrics. 09:11 – Terrible Merch: Tersha’s company and approach to merch. 13:41 – Merchandising Operations: How merch companies work. 18:41 – Revenue Models: Ways artists profit from merch. 23:41 – Tips and Merch Sellers: The tipping debate at merch tables. 28:41 – Online and Live Operations: Blending online and live sales. 33:41 – Pre-order Campaigns: Why pre-orders help artists. 38:41 – Creative Merchandising: Engaging fans through merch. 43:41 – Marketing Strategies: Selling artist merchandise. 48:41 – Genre Differences: How genre impacts merch sales. 53:41 – Final Thoughts: Tersha’s view of success. 58:41 – Closing Remarks: Ari wraps up the episode. Edited and mixed by Peter Schrupp Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

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