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Cover for Brainjacking: The Science of Influence and Manipulation

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Brainjacking: The Science of Influence and Manipulation

Name: Brainjacking: The Science of Influence and Manipulation
ISBN: 9781837731527

Di
- Brian Clegg
Editore
- Icon Books

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Lingua: Inglese
Formato
Categoria: Non-fiction

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation.

With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Data di uscita

Ebook: 7 novembre 2024

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