Entra in un mondo di storie
Economia & Business
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.
© 2019 Ibidem (Ebook): 9783838293165
Data di uscita
Ebook: 30 aprile 2019
Tag
Più di 400.000 titoli
Kids Mode (accesso sicuro per bambini)
Scarica e ascolta offline
Disdici quando vuoi
Le tue prime storie, al prezzo più basso.
1 account
10 ore/mese
Disdici quando vuoi
Ascolto illimitato. Dove vuoi, quando vuoi.
1 account
Ascolto illimitato
Disdici quando vuoi
12 mesi al prezzo di 9. Ascolto illimitato a un prezzo imbattibile.
1 account
Ascolto illimitato
Disdici quando vuoi
Risparmia con più account. Ognuno con le proprie storie.
2 account
Ascolto illimitato
Disdici quando vuoi
Italiano
Italia