Ascolta e leggi

Entra in un mondo di storie

  • Ascolta e leggi quanto vuoi
  • Oltre 400.000 titoli
  • Prova gratis per 14 giorni, poi 9.99€/mese
  • Disdici quando vuoi
  • Ascolta titoli esclusivi e Storytel Original
Prova gratis
Device Banner Block 894x1036
Cover for Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Corsi di lingua
Inglese
Formato
Categoria

Economia & Business

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command who understand how to sway opinions and achieve goals.

In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:

1. Mind the Gap—recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe. 2. Load Up—prepare to amaze your audience. 3. Write the Script—discover the importance of shaping the narrative that surrounds your illusion. 4. Control the Frame—explore the real life value of a magician’s best friend: misdirection. 5. Design Free Choice—command your audience by giving them agency. 6. Employ the Familiar—take secret advantage of habits, patterns, and audience expectations. 7. Conjure an Out—develop backup plans that will keep you one, two, three, or more steps ahead of the competition.

With Spellbound you’ll discover a different way to sell your idea, product, or skills, and make your best shot better than everyone else’s.

© 2024 Harper Business (Ebook): 9780062448477

Data di uscita

Ebook: 21 maggio 2024

Potrebbero piacerti

Scegli il tuo piano

  • Più di 400.000 titoli

  • Kids Mode (accesso sicuro per bambini)

  • Scarica e ascolta offline

  • Disdici quando vuoi

Basic

Le tue prime storie, al prezzo più basso.

6.49 € /mese
  • 1 account

  • 10 ore/mese

  • Disdici quando vuoi

Prova gratis
Il più popolare

Unlimited

Ascolto illimitato. Dove vuoi, quando vuoi.

9.99 € /mese
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova gratis

Unlimited Annuale

12 mesi al prezzo di 9. Ascolto illimitato a un prezzo imbattibile.

89.99 € /anno
Risparmia il 25%
  • 1 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova gratis

Unlimited Family

Risparmia con più account. Ognuno con le proprie storie.

14.99 € /mese
  • 2 account

  • Ascolto illimitato

  • Disdici quando vuoi

Prova gratis