Immergiti in un mondo di storie: 400.000 audiolibri, podcast e ebooks a soli 9.99€/mese. Disdici quando vuoi.
Prova gratis per 14 giorniEconomia & Business
Please note: This is a companion version & not the original book. Book Preview:
#1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing.
#2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product.
#3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes.
#4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.
© 2022 IRB Media (Ebook): 9798822548817
Data di uscita
Ebook: 20 luglio 2022
Economia & Business
Please note: This is a companion version & not the original book. Book Preview:
#1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing.
#2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product.
#3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes.
#4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.
© 2022 IRB Media (Ebook): 9798822548817
Data di uscita
Ebook: 20 luglio 2022
Entra in un mondo di storie
Ancora nessuna recensione
Scarica l'app per aggiungere una recensione
Italiano
Italia