Ascolta e leggi

Entra in un mondo di storie

  • Ascolta e leggi quanto vuoi
  • Oltre 400.000 titoli
  • Prova gratis per 14 giorni, poi 9.99€/mese
  • Disdici quando vuoi
  • Ascolta titoli esclusivi e Storytel Original
Prova gratis
Device Banner Block 894x1036
Cover for The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Corsi di lingua
Inglese
Formato
Categoria

Economia & Business

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

© 2019 Harvard Business Review Press (Ebook): 9781633697980

Data di uscita

Ebook: 10 dicembre 2019

Tag

    Scegli il tuo piano

    • Più di 400.000 titoli

    • Kids Mode (accesso sicuro per bambini)

    • Scarica e ascolta offline

    • Disdici quando vuoi

    Basic

    Le tue prime storie, al prezzo più basso.

    6.49 € /mese
    • 1 account

    • 10 ore/mese

    • Disdici quando vuoi

    Prova gratis
    Il più popolare

    Unlimited

    Ascolto illimitato. Dove vuoi, quando vuoi.

    9.99 € /mese
    • 1 account

    • Ascolto illimitato

    • Disdici quando vuoi

    Prova gratis

    Unlimited Annuale

    12 mesi al prezzo di 9. Ascolto illimitato a un prezzo imbattibile.

    89.99 € /anno
    Risparmia il 25%
    • 1 account

    • Ascolto illimitato

    • Disdici quando vuoi

    Prova gratis

    Unlimited Family

    Risparmia con più account. Ognuno con le proprie storie.

    14.99 € /mese
    • 2 account

    • Ascolto illimitato

    • Disdici quando vuoi

    Prova gratis