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HBR's 10 Must Reads on Sales - Philip Kotler, Harvard Business Review, James C. Anderson, Manish Goyal, Andris Zoltners

HBR's 10 Must Reads on Sales

HBR's 10 Must Reads on Sales

4,38 13 5 Scritto da: Philip Kotler, Harvard Business Review, James C. Anderson, Manish Goyal, Andris Zoltners Letto da: Tom Parks
Audio.
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
Lingua: Inglese Categoria: Economia & Business Traduttore:

Più informazioni

Editore: Gildan Media
Pubblicato: 2020-01-21
Durata: 5H 48Min
ISBN: 9781469078656
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