Turning the Flywheel: A Monograph to Accompany Good to GreatJim Collins
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Di
- Con:
- Editore:
- 49 Valutazioni
3.8
- Durata
- 9h 45min
- Lingua
- Inglese
- Format
- Categoria
Economia & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Audiolibro): 9780062262714
Data di uscita
Audiolibro: 11 dicembre 2012
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Di
- Con:
- Editore:
- 49 Valutazioni
3.8
- Durata
- 9h 45min
- Lingua
- Inglese
- Format
- Categoria
Economia & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Audiolibro): 9780062262714
Data di uscita
Audiolibro: 11 dicembre 2012
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Valutazioni e recensioni
Valutazione complessiva
3.8
Basato su 49 valutazioni
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Mattia
27 feb 2022
Some of the examples have become old but the key lessons are still valuable for marketers, product managers and more in general companies launching disruptive products
Lingua e Paese
Italiano
Italia
