Selling the Sizzle: Hot Marketing Strategies for Business Owners Bryan Heathman
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A Branded World: Adventures in Public Relations and the Creation of Superbrands
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Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
© 2005 Blackstone Publishing (오디오북): 9781481599665
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오디오북: 2005년 6월 26일
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