APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the audiobook covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this audiobook, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
© 2023 Packt Publishing (오디오북
): 9781805124573
© 2023 Packt Publishing (전자책
): 9781803241968
출시일
오디오북
: 2023년 3월 16일
전자책
: 2023년 2월 21일
APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the audiobook covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this audiobook, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
© 2023 Packt Publishing (오디오북
): 9781805124573
© 2023 Packt Publishing (전자책
): 9781803241968
출시일
오디오북
: 2023년 3월 16일
전자책
: 2023년 2월 21일
격이 다른 오디오북 생활을 경험해보세요!
1 평점을 기준으로 한 전체 평점
대화에 참여하고 리뷰를 추가하려면 앱을 다운로드하세요.
한국어
대한민국