Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore Kaihan Krippendorff
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Assemblage: The Art and Science of Brand Transformation
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Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you
• Why perception is the truth and how to shape people’s perceptions • Why we relate to antiheroes, villains, and saviors • How brands can reassure consumers about their past, present, and future • How to leverage data and insights to deliver a personalized, human-centric consumer • experience • How brands can make a positive impact on people, society, and the economy
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.
© 2023 Ideapress Publishing (오디오북): 9781646871476
© 2023 Ideapress Publishing (전자책): 9781646871278
출시일
오디오북: 2023년 3월 26일
전자책: 2023년 1월 24일
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- 수상한 아파트 박현숙4.8
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