Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
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Chaotics: The Business of Managing and Marketing in The Age of Turbulence
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
© 2017 Ascent Audio (오디오북): 9781469066387
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오디오북: 2017년 4월 1일
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