Exponential: Transform Your Brand by Empowering Instead of Interrupting Jeff Rosenblum
오디오북 라이프의 시작
격이 다른 오디오북 생활을 경험해보세요!
- 언제든 손쉽게 구독해지 가능
- 월정액 11900원 부터
- 무제한 청취
- 총 5만권 이상의 영/한 오디오북
- 온가족을 위한 다양한 오디오북
The Brain Sell: When Science Meets Shopping: When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
- 에 의해
- 낭독:
- 발행자
Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.
From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.
A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
During his journey, Lewis explores fascinating questions such as:
Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?
Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.
© 2015 Ascent Audio (오디오북 ): 9781469033358
출시일
오디오북 : 2015년 8월 1일
태그
다른 사람들도 즐겼습니다 ...
- Real Influence: Persuade Without Pushing and Gain Without Giving In Mark Goulston
- Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
- The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser Tara-Nicholle Nelson
- Youtility: Why Smart Marketing Is about Help Not Hype Jay Baer
- The Conscience Economy: How a Mass Movement for Good Is Great for Business Steven Overman
- Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration David Nour
- The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price
- Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
- Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd Edition David R. Morse
- What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Melina Palmer
- Ditch The Pitch: The Art of Improvised Persuasion Steve Yastrow
- World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories David Meerman Scott
- Who Do You Want Your Customers to Become Michael Schrage
- The Phoenix Economy: Work, Life, and Money in the New Not Normal Felix Salmon
- Prove It: Exactly How Modern Marketers Earn Trust Phil M Jones
- Shaping the Game: The New Leader's Guide to Effective Negotiating Michael D. Watkins
- Don't Take Yes for an Answer: Using Authority, Warmth, and Energy to Get Exceptional Results Steve Herz
- The Man's Guide to Corporate Culture: A Practical Guide to the New Normal and Relating to Female Coworkers in the Modern Workplace Heather Zumarraga
- The Psychology of Advertising: 3rd Edition Wolfgang Stroebe
- Advice That Sticks: How To Give Financial Advice That People Will Follow Moira Somers
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- It Starts With Clients: Your 100-Day Plan to Build Lifelong Relationships and Revenue Andrew Sobel
- Breaking Out: How to Build Influence in a World of Competing Ideas John Butman
- Creative Directions: Mastering the Transition from Talent to Leader Jason Sperling
- Choose Your Customer: How to Compete Against the Digital Giants and Thrive Jonathan L.S. Byrnes
- The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure Ken Blanchard
- The New Leadership Literacies: Thriving in a Future of Extreme Disruption and Distributed Everything Bob Johansen
- A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community Jamey Stegmaier
- Optimal Outcomes: Free Yourself from Conflict at Work, at Home, and in Life Jennifer Goldman-Wetzler
- The Live Enterprise: Create a Continuously Evolving and Learning Organization Jeff Kavanaugh
- The Power of Pressure: Why Pressure Isn’t the Problem, It’s the Solution Dane Jensen
- Derailed: Five Lessons Learned from Catastrophic Failures of Leadership Tim Irwin
- The Multiplier Model: How Systems Can Create Exponential Business Growth Mark Siebert
- Mastering the Hire: 12 Strategies to Improve Your Odds of Finding the Best Hire Chaka Booker
- Driven by Difference: How Great Companies Fuel Innovation Through Diversity David Livermore
- High-Impact Human Capital Strategy: Addressing the 12 Major Challenges Today's Organizations Face Jack Phillips
- Decision Leadership: Empowering Others to Make Better Choices Max H. Bazerman
- 사춘기 대 갱년기 제성은
4.7 - 신기한 맛 도깨비 식당 1 김용세4.8
- 용선생 처음 세계사1: 고대 문명~중세 김선혜4.6
- 사춘기 대 아빠 갱년기 제성은4.8
- 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루4.1
- 요괴의 아이를 키우고 있습니다 3 히로시마 레이코4.8
- 쓸 만한 인간 박정민4.7
- 기분이 태도가 되지 않게 레몬심리4.5
- 용선생 처음 세계사2 : 산업 혁명~현대 김선혜4.7
- 신기한 맛 도깨비 식당 3 김용세4.7
- 아이의 태도가 달라지는 부모의 한마디: 7가지 부모코칭 기술 김선희4.6
- 죽이고 싶은 아이 이꽃님4.6
- 신기한 맛 도깨비 식당 2 김용세4.8
- 돈의 속성 김승호4.8
- 중증외상센터 골든아워 1 한산이가4.9
언제 어디서나 스토리텔
국내 유일 해리포터 시리즈 오디오북
5만권이상의 영어/한국어 오디오북
키즈 모드(어린이 안전 환경)
월정액 무제한 청취
언제든 취소 및 해지 가능
오프라인 액세스를 위한 도서 다운로드
인기
패밀리
친구 또는 가족과 함께 오디오북을 즐기고 싶은 분들을 위해
2-3 계정
무제한 청취
2-3 계정
무제한 청취
언제든 해지하실 수 있어요
2 개 계정
17900 원 /월더 많은 오디오북을 찾아보세요!
언어 및 지역
한국어
대한민국
