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A blueprint for the bottom-up revival that is so sorely needed in cities across America.
To thrive in this day and age, cities must create innovation economies of their own. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out—and that’s a problem.
Nicholas Lalla founded Tulsa Innovation Labs in January 2020 to help Tulsa, Oklahoma transition from its outdated oil and gas legacy to tech. Lalla's organization would go on to build the first tech-led economic development strategy in northeast Oklahoma’s history, raise over $200 million, and create thousands of tech jobs. This success catalyzed a massive, city-wide endeavor—the first time in American history a city has dedicated itself in such a concerted way to becoming a player in the innovation economy.
Drawing upon Lalla's experience, Reinventing the Heartland lays out a bold and pragmatic plan for urban reinvention, showing innovators, entrepreneurs, and leaders how to:
• Help establish your city's tech-identity based on existing assets to inspire local growth. • Build an environment of innovation and healthy inclusivity. • Rapidly up-skill talent in the era of AI. • Fuel a future of positive change, growth, and urban-rural partnership.
Each chapter covers a core plank of the action plan, with powerful examples of the kinds of changes American cities need. In Reinventing the Heartland, Lalla provides the path forward for any city ready to embrace the future.
Charts, data, and statistics can be found in the audiobook companion PDF download.
© 2025 HarperCollins Leadership (오디오북 ): 9781400249046
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오디오북 : 2025년 3월 4일
국내 유일 해리포터 시리즈 오디오북
5만권이상의 영어/한국어 오디오북
키즈 모드(어린이 안전 환경)
월정액 무제한 청취
언제든 취소 및 해지 가능
오프라인 액세스를 위한 도서 다운로드
친구 또는 가족과 함께 오디오북을 즐기고 싶은 분들을 위해
2-3 계정
무제한 청취
2-3 계정
무제한 청취
언제든 해지하실 수 있어요
2 개 계정
17900 원 /월한국어
대한민국