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Cover for Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

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Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present this groundbreaking guide for predicting outcomes in the evolution of any industry.

© 2008 Recorded Books (오디오북): 9781440781360

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오디오북: 2008년 3월 11일

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