The Founders: Elon Musk, Peter Thiel and the Company that Made the Modern Internet Jimmy Soni
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Xiaomi: How a Startup Disrupted the Market and Created a Cult Following
There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.
Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money.
How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.
© 2021 HarperBusiness (오디오북): 9789354221484
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오디오북: 2021년 9월 8일
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- 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루4.1
- 신기한 맛 도깨비 식당 1 김용세4.8
- 아이의 태도가 달라지는 부모의 한마디: 7가지 부모코칭 기술 김선희4.7
- 용선생 처음 세계사1: 고대 문명~중세 김선혜4.6
- 쓸 만한 인간 박정민4.8
- 신기한 맛 도깨비 식당 3 김용세4.6
- 죽이고 싶은 아이 이꽃님4.6
- 신기한 맛 도깨비 식당 2 김용세4.7
- 용선생 처음 세계사2 : 산업 혁명~현대 김선혜4.7
- 기분이 태도가 되지 않게 레몬심리4.5
- 돈의 속성 김승호4.8
- 고양이 로하의 집사만들기 작전 조소정4.6
- 수상한 도서관 박현숙4.8
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