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Xiaomi: How a Startup Disrupted the Market and Created a Cult Following

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4 평가

3.3

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6시간 25분
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인물 탐구

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.

Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money.

How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

© 2021 HarperBusiness (오디오북 ): 9789354221484

출시일

오디오북 : 2021년 9월 8일

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    4.7
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  5. 뭘 하지 않아도 행복한 사람들의 비밀: 애쓰지 않을 용기 정하루
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  7. 쓸 만한 인간 박정민
    4.7
  8. 기분이 태도가 되지 않게 레몬심리
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    4.8
  10. 아이의 태도가 달라지는 부모의 한마디: 7가지 부모코칭 기술 김선희
    4.6
  11. 용선생 처음 세계사2 : 산업 혁명~현대 김선혜
    4.7
  12. 죽이고 싶은 아이 이꽃님
    4.6
  13. 돈의 속성 김승호
    4.8
  14. 요괴의 아이를 키우고 있습니다 3 히로시마 레이코
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  15. 어서오세요, 고양이 식당입니다 10 오늘
    4.8

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