Disclaimer: This is NOT the official book. This is a summary book & it does not accompany the official book.

Dive into the core of business strategy with our concise summary of 'Blue Ocean Strategy' by W. Chan Kim & Renée Mauborgne. This revolutionary book is a game-changer, challenging everything you thought you knew about the competitive marketplace and making you rethink how you approach your business.

Kim and Mauborgne argue that cutthroat competition is not the only way to succeed. They advocate for creating 'blue oceans' - undiscovered market spaces ripe for growth. The book presents a roadmap for businesses to break away from the bloody 'red oceans' of fierce rivals and instead chart a course in unexplored waters.

In our summary, we distill the key principles and tools of the Blue Ocean Strategy. Learn how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, and get your organization to execute these changes.

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Publicatiedatum

Luisterboek: 4 augustus 2023