Anyone can ask questions, but there’s an art to asking questions that draw out a client’s particular business challenges and encourages them to open up further. Brenda Han, Executive Group Director at Ogilvy, outlines the questions she asks which enable her to find points of connection. She explains how you can do the same and even tailor your messages with relevant examples to open up opportunities and make clients excited to work with you.

Data wydania

Audiobook: 24 kwietnia 2020