Summary of Dave McKinsey's Strategic Storytelling

Please note: This is a companion version & not the original book.

Book Preview:

#1 The Minto Pyramid Principle is a method of structuring business presentations that was developed by consulting firm McKinsey. It is based on the military’s BLUF technique, along with journalism’s inverted pyramid narrative style.

#2 The SCQA framework was used not only to craft introductions, but also to structure entire presentations. The term answer was swapped with its synonym, resolution.

#3 The process of problem scoping at McKinsey is called moving up the issue tree. Associates are encouraged to express issues as questions in full sentence form, since doing so encourages clear thought and facilitates clear communication.

#4 The USPS has three interlinked constraints that govern what the organization is able to do: the Universal Service Obligation, Private Express Statutes, and the Mailbox Access Rule. These constraints rule out certain solutions such as selling access to mailboxes to private couriers, limiting delivery frequency in selected geographical areas, or selling alcohol or tobacco products.

© 2022 IRB Media (eBook): 9781669377276

Data wydania

eBook: 29 marca 2022