Summary of Jessica Mitford's The American Way of Death Revisited

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#1 The funeral industry is a sales industry, and the funeral directors are the salesmen. They long to be liked and understood, and they want to be worthy of high regard. They are preying on the grief, remorse, and guilt of survivors, or they are trained professionals with high ethical standards.

#2 The funeral industry is suffering from a lack of image and identity. To solve this, Dakota Tom recommends that funeral directors and suppliers produce fifteen- to thirty-second commercials which affirms the personality of the industry.

#3 The American Way of Death was a best-seller, and funeral service went on a diet from which it never recovered. Enoch Glascock, who had worked in mortuary school, explained that funeral homes should do something positive about themselves.

#4 There are many ways to gain name recognition and patronage. One method is to give turkeys at Thanksgiving and Christmas to deserving families, which allows everyone to participate.

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