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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

8 Ocena

4.3

Czas
7H 39min
Język
angielski
Format
Kategoria

Biznes i ekonomia

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to:

Increase prices • with ideas from poker to Play-Doh Build revenue • by learning about the $14 million license plate Get better leads • through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans • by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

© 2016 HarperAudio (Audiobook): 9780062445605

Data wydania

Audiobook: 26 kwietnia 2016

Inni polubili także ...

  1. How the World Sees You: Discover Your Highest Value Through the Science of Fascination Sally Hogshead
  2. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  3. How To Win Friends And Influence People Dale Carnegie
  4. Fascinate: Your 7 Triggers to Persuasion and Captivation Sally Hogshead
  5. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  6. Good to Great Jim Collins
  7. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  8. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  9. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  10. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  11. Principles: Life and Work Ray Dalio
  12. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  13. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  14. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  15. Range: How Generalists Triumph in a Specialized World David Epstein
  16. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  17. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  18. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  19. Noise Daniel Kahneman
  20. Awaken the Giant Within Tony Robbins
  21. Love Unfu*ked: Getting Your Relationship Sh!t Together Gary John Bishop
  22. Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Eric Barker
  23. Blue Ocean Strategy W. Chan Kim
  24. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  25. Focus: The Hidden Driver of Excellence Daniel Goleman
  26. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  27. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  28. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  29. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau

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