Słuchaj 50% taniej przez 4 miesiące

Świat setek tysięcy audiobooków i e-booków czeka na Ciebie - teraz za jedyne 19,95 zł miesięcznie przez pierwsze 4 miesiące.

  • Czytaj i słuchaj jak chcesz i ile chcesz
  • Ponad 500 000 tytułów
  • Tytuły dostępne wyłącznie w Storytel oraz Storytel Originals
  • 7-dniowy bezpłatny okres próbny
  • Łatwa rezygnacja w dowolnym momencie
Skorzystaj ze zniżki
PL - Details page - Device banner - 894x1036

Free Prize Inside!: The Next Big Marketing Idea

46 Ocena

4

Czas
2H 58min
Język
angielski
Format
Kategoria

Biznes i ekonomia

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

© 2009 Ascent Audio (Audiobook): 9781596593909

Data wydania

Audiobook: 10 kwietnia 2009

Inni polubili także ...

  1. Survival is not Enough: Zooming, Evolution, and the Future of Your Company Seth Godin
  2. Unleashing the Idea Virus Seth Godin
  3. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  4. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  5. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  6. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  7. Contagious: Why Things Catch On Jonah Berger
  8. The Magic of Thinking Big David Schwartz
  9. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  10. If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Grant Cardone
  11. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
  12. The Catalyst: How to Change Anyone's Mind Jonah Berger
  13. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
  14. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  15. The Secrets of Successful Selling Habits Zig Ziglar
  16. The 22 Immutable Laws of Marketing Jack Trout
  17. How To Win Friends And Influence People Dale Carnegie
  18. Blue Ocean Strategy W. Chan Kim
  19. Good to Great Jim Collins
  20. The 7 Habits of Highly Effective People Stephen R. Covey
  21. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  22. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  23. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  24. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  25. What the Most Successful People Do Before Breakfast Laura Vanderkam
  26. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  27. The Intelligent Investor Benjamin Graham
  28. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Gary Vaynerchuk
  29. The Bed of Procrustes: Philosophical and Practical Aphorisms Nassim Nicholas Taleb
  30. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  31. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  32. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  33. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  34. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  35. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  36. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  37. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  38. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  39. Pre-Suasion: Channeling Attention for Change Robert Cialdini
  40. Principles: Life and Work Ray Dalio
  41. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  42. Awaken the Giant Within Tony Robbins
  43. Range: How Generalists Triumph in a Specialized World David Epstein
  44. Unshakeable: Your Financial Freedom Playbook Tony Robbins

Wybierz swoją subskrypcję:

  • Ponad 500 000 tytułów w cenie jednego abonamentu

  • Słuchaj i czytaj w trybie offline

  • Ekskluzywne produkcje audio Storytel Original

  • Tryb dziecięcy Kids Mode

  • Anuluj kiedy chcesz

Najpopularniejsze
50% taniej przez 4 miesiące

Unlimited

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /miesiąc
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Skorzystaj z promocji

Unlimited na rok

Dla tych, którzy chcą słuchać i czytać bez limitów.

39.90 zł /miesiąc
  • 1 konto

  • Nielimitowany Dostęp

  • 1 konto

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

Rozpocznij subskrypcję

Basic

Dla tych, którzy słuchają i czytają od czasu do czasu.

22.90 zł /miesiąc
7 dni za darmo
  • 1 konto

  • 10 godzin/miesięcznie

  • 1 konto

  • 10 godzin / miesiąc

  • Anuluj w dowolnym momencie

Wypróbuj

Family

Dla tych, którzy chcą dzielić się historiami ze znajomymi i rodziną.

Od 59.90 zł/miesiąc
7 dni za darmo
  • 2-3 kont

  • Nielimitowany Dostęp

  • 2–3 konta

  • Słuchanie bez limitów

  • Anuluj w dowolnym momencie

2 konta

59.90 zł /miesiąc
Wypróbuj