Communication refers to the meaningful exchange of information, ideas or thoughts between the people or between one end to the other. The entire process of communication is marked complete only when the listener is able to completely understand whatever is being conveyed to him/her by the speaker.

Communication acts as an excellent means for removal of misunderstanding and creates a clarity of thoughts and expressions. It also facilitates the process of providing education to the people.

The process of communication marks the involvement of minimum of two people and maximum may range up to infinite. Miscommunication, however, causes disputes between the involved parties, hurts the feelings of others etc. However, possession of right set of skills helps the person in carrying out communication efficiently, effectively and clearly.

There are many types of professional communication- oral, written, informal, formal, upward, downward, horizontal, diagonal, inter-personal, intra-personal, intra-departmental and intra-organisational.

It is important for the companies and organisation to possess effective means of professional communication for proper working of management within the organisation and also for improvement of industrial relations.

It is not everyone’s cup of tea to carry out communication with other people, therefore, it is necessary to know about the 7 C’s concept and the techniques that makes the communication easy for the speaker and the recipient.