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The Catalyst: How to Change Anyone's Mind

141 Ocena

4.3

Czas
6H 46min
Język
angielski
Format
Kategoria

Biznes i ekonomia

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?” The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

© 2020 Simon & Schuster Audio (Audiobook): 9781508299554

Data wydania

Audiobook: 10 marca 2020

Inni polubili także ...

  1. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  2. 22 Immutable Laws of Branding Al Ries
  3. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  4. Built to Last: Successful Habits of Visionary Companies Jim Collins
  5. Noise Daniel Kahneman
  6. Upstream: The Quest to Solve Problems Before They Happen Dan Heath
  7. Principles: Life and Work Ray Dalio
  8. Contagious: Why Things Catch On Jonah Berger
  9. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  10. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  11. How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers David M. Rubenstein
  12. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  13. Invisible Influence: The Hidden Forces that Shape Behavior Jonah Berger
  14. Focus: The Hidden Driver of Excellence Daniel Goleman
  15. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  16. The Emotionally Intelligent Leader Daniel Goleman
  17. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  18. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  19. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  20. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  21. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  22. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  23. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
  24. Good to Great Jim Collins
  25. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  26. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  27. Awaken the Giant Within Tony Robbins
  28. The Intelligent Investor Rev Ed. Benjamin Graham
  29. How To Win Friends And Influence People Dale Carnegie

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