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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

7 Ocena

3.1

Czas
16H 23min
Język
angielski
Format
Kategoria

Biznes i ekonomia

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.

Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

© 2014 Ascent Audio (Audiobook): 9781469059150

Data wydania

Audiobook: 1 czerwca 2014

Inni polubili także ...

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  5. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
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  7. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
  8. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition David Meerman Scott
  9. Extraordinary PR, Ordinary Budget: A Strategy Guide Jennifer R. Farmer
  10. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
  11. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  12. Marketing: The Brian Tracy Success Library Brian Tracy
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  14. Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business Kate Colbert
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  16. Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
  17. Inbound Marketing: Get Found Using Google, Social Media, and Blogs Brian Halligan
  18. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Marcus Sheridan
  19. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
  20. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  21. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Gary Vaynerchuk
  22. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business Jay Conrad Levinson
  23. Unleashing the Idea Virus Seth Godin
  24. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
  25. The Catalyst: How to Change Anyone's Mind Jonah Berger
  26. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World John Doorley
  27. The 11 Immutable Laws of Internet Branding Al Ries
  28. The Secrets of Successful Selling Habits Zig Ziglar
  29. Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Joe Vitale
  30. Good to Great Jim Collins

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