Paleo Ad Tech

Episodes

• 67. Ramsey McGrory – DoubleClick to Mediaocean via Right MediaRamsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More

  69|36min
• 66. Daniel Jaye – starting it all with EngageDaniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More

  68|46min
• 65. Adam Singolda – the tabula rasa of TaboolaAdam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More

  67|32min
• 64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and AniviewGreg joined DoubleClick in 1998 as a product manager and gravitated toward Boomerang, later founding the retargeting company EchoTarget. He is GM NA for Aniview.More

  66|26min
• 63. Jason Fairchild – developing GoTo, OpenX and tvScientificJason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

  65|29min
• 62. John Nardone – Flashtalking about Modem Media and [x+1]John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

  64|31min
• 61. Jonah Goodhart – Colonize-ing Right Media and building a MoatJonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

  63|37min
• 60. Katrin Ribant – giving us the data on DatoramaKatrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

  62|28min
• 59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexusAndy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore

  61|30min
• 58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScienceJeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore

  60|29min