AI Wants to Shop for You. What Could Go Wrong?AI companies have spent years telling us that we’ll be able to use them to go shopping for us, or book us airplane tickets, or get us awesome restaurant reservations. None of that ever materialized.But in the last few weeks, services like Instinct and Meta’s Muse have made that promise feel much less theoretical. Are they actually ready? What’s holding them back? And, crucially: Do we even want them doing this stuff for us?
My pal Jason Del Rey, a longtime journalist who now writes The Aisle newsletter, spends all his time learning and thinking about this stuff. We talk about what “agentic shopping” really means, why it’s been harder to build than Silicon Valley expected, and what happens if it finally works: Who wins, who gets cut out, what happens to advertising — and why Amazon may have more to lose than almost anyone.
And since you’re here: Channels listeners can start a 30-day free trial of The Aisle here. Or if Jason already sold you, subscribe today.
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600|42min
