The Create Unknown

Youtube is FakeThanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re launching off of our discussion from last episode by asking a strange question: is YouTube actually REAL? After nearly twenty years of dominance, why does the platform still feel completely disconnected from traditional media recognition, legitimacy, and the broader “culture” in general? We start by reminiscing on the “good old days” of 2015, when it seemed inevitable that YouTubers would fully cross over into television and film. Agents were interested, studios were experimenting, YouTube Red was launching, and everybody assumed internet creators would naturally become mainstream celebrities. But… that didn’t really happen. Why not? To understand that, we break down the failed crossover era. We’re talking celebrity YouTube channels, creator-backed streaming shows, and the awkward attempts by Hollywood to recreate YouTube success. As we all know, that didn’t really work out. We dive deep into why. After that, we get critical as we shift toward what is arguably the biggest problem surrounding online media: LEGITIMACY. How is it possible for someone to have billions of views and millions of subscribers while simultaneously remaining nearly anonymous outside the platform itself? Why do traditional systems like journalism, awards shows, and even Wikipedia still struggle to treat YouTube creators as “real” media figures? We also discuss the strange economics of it all. When successful YouTubers often have more freedom and better income than they would in traditional entertainment… does “moving up” to Hollywood make any sense at all?. We round things out with some discussion on the legendary James Rolfe, the collapse of centralized culture, YouTube’s failed attempts at prestige, and Kevin’s growing theory on YouTube as a closed ecosystem. Big thanks to our patrons, and we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

290|1h 43min

Is YouTube Really Dead?Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week we begin with the passing of sociologist and author Leah Greenfeld, whose work on identity, alienation, and modern society ended up feeling eerily ahead of its time. That retrospective leads us to a discussion on the importance of talking to older people while they’re still here, especially the rare ones who’ve experienced worlds and perspectives that are quickly disappearing. After that we pivot to a recent viral tweet with nearly half a million likes claiming there’s “nothing to watch on YouTube anymore,” and honestly…it might not be entirely wrong. We break down the strange feeling that many of us seem to be having – that modern YouTube recommendations have become both hyper-specific AND strangely unwatchable. Did you watch a single repair video one time to fix a single issue? Well, enjoy the parade of that exact type of content on your home page from now on! As we dig deeper and deeper, the conversation turns toward what we think was the real turning point for YouTube itself over the past decade – the death of YouTube Rewind. Was THAT the moment YouTube stopped understanding its own audience? Has YouTube become a “solved platform,” where creators optimize around formulas instead of originality? We also talk about a big shift in how creators today get INSPIRED. In the past, a lot of creators seemed to get their ideas from all kinds of outside experiences. But now, YouTubers are seemingly being influenced by… YouTube itself. Is that actually making good content? Or are we truly spiraling into a cycle of derivation and optimization? To close things out we get into some of YouTube’s bizarre moderation inconsistencies. Why are educational Vsauce videos, for instance, being age-restricted while more explicit content remains untouched? That takes us into a larger discussion about platform leadership, creator disconnect, and why modern YouTube culture feels so much different than the “good old days.” Big thanks to our patrons, we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

289|1h 57min

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