AI in Marketing: How Smart AI Technologies Transform Targeting, Content, and Customer Experience

Transform Your Marketing with the Power of Artificial Intelligence

Marketing is no longer about reaching everyone—it’s about reaching the right person with the right message at the right moment. In today’s hyper-competitive landscape, artificial intelligence isn’t just an advantage; it’s essential for survival.

This comprehensive guide reveals how AI is revolutionizing every aspect of marketing, from customer data platforms and predictive analytics to conversational AI and autonomous campaigns. You’ll discover practical strategies for implementing AI solutions that deliver measurable results while navigating the complex challenges of data privacy, ethical considerations, and system integration.

Inside, you’ll learn how to:

Build robust data infrastructure that powers AI-driven insights Leverage predictive analytics to forecast customer behavior and lifetime value Create hyper-personalized content and experiences at scale Optimize advertising spend through intelligent automation Implement conversational AI that enhances customer experience Measure ROI and attribution with AI-powered analytics Prepare for emerging innovations like synthetic audiences and the metaverse

Whether you’re a marketing professional, business leader, or strategist, this book provides the roadmap for harnessing AI’s transformative potential while maintaining the human creativity and ethical responsibility that build lasting customer relationships.

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Utgivningsdatum

E-bok: 17 september 2025