1 miljon bästsäljande stories och Storytel Originals. Från 49,50 kr. Avsluta när du vill.
Starta erbjudandetEkonomi & Business
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities.
Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
© 2018 Libri Publishing Ltd (E-bok): 9781911450320
Utgivningsdatum
E-bok: 30 juni 2018
Ekonomi & Business
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities.
Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
© 2018 Libri Publishing Ltd (E-bok): 9781911450320
Utgivningsdatum
E-bok: 30 juni 2018
Kliv in i en oändlig värld av stories
Inga recensioner ännu
Ladda ner appen för att vara med i snacket och lämna recensioner.
Svenska
Sverige